Search Engine Optimization
Search Engine Optimization or (SEO) is the process of increasing a website's visibility on search engine results with the use of free or “organic” search results. There are various types of search engine marketing such as Pay Per Click (PPC) or SEM that concentrate on paid listings. Regardless of the method used, the better a website ranks on search engine results, the more traffic it will bring in from those search engines. Search Engine Optimization targets all the different types of searches. This also includes local search marketing, image search, industry-specific vertical search as well as video search engines. With the use of all of these, a website is given the web presence they deserve.
Before starting any type of search engine marketing campaign, the most important thing you need to do is to first select the right search terms that you are looking to target. It is important that the search engines such as Google rank the actual pages targeting those keywords and not the entire websites. This means that each page of your website is specifically associated with the use of its own keywords.
HannahBrian Marketing Group uses the most extensive keyword research techniques available. Our intensive keyword analysis will find the best keyword phrases, examine the competition and provide an exact amount of time it will take to achieve the best rankings.
HannahBrian Marketing examines what keyword phrases people most frequently search for and what each one of the search engines are looking for. Google, Yahoo and Bing all have a various algorithms they use when ranking a website.
When optimizing a website, this might include editing the website’s content, title tags and meta tags. A website can be penalized for using too few or too many keywords. During the on-page optimization SEO process, our experts will start create buzz across the internet about your industry and include your website as the center topic. This alerts the search engine spiders that your website is the authority place for your industry.